Post by account_disabled on Mar 7, 2024 2:49:41 GMT -5
Joining the group of B2B tech journalists , within the Digital360 editorial network , is a professionally satisfying experience, which allows you to carry out different communication activities and grow in terms of skills. Digital360's mission and the figures sought Born from university research and listed on the AIM Market of the Italian Stock Exchange since 2017, Digital360 is a joint-stock company that employs over 200 talents, with the aim of contributing to the digital transformation of Italian companies. The division that deals with Demand Generation is aimed at all suppliers of digital solutions and services (vendors, software houses, system integrators, startups and so on) offering support in content marketing , storytelling , marketing automation , event management and generation of business opportunities.
The figure sought by Digital360 for the production of content can Germany Phone Number be traced back to the brand journalist , who tells the story of a brand through the use of journalistic techniques, providing relevant news about the company to a specific audience. The tasks of the B2B tech journalist in Digital360 The B2B tech journalist has the task of intercepting events concerning the client IT company and transferring the information useful for continuing the innovation process to the target companies (be they active or potential customers) . Among the topics and events of interest, we can mention for example: the launch of new products or services; changes in strategic direction and go-to-market policies; the definition of methodological frameworks; success stories; emerging technological trends.
The formats used to draft the texts may vary in length, type and objectives. The brand journalist will therefore be asked to write: reportage covering conferences, conventions, seminars, etc.; interviews with the company's leading managers on products, strategies and visions; case study with the direct voice of the user company that allows the value of the solution adopted to emerge; white papers starting from online literature, personal knowledge and materials provided by the client; SEO blog posts intended for the brand's corporate website to improve positioning on search engines; infographics to highlight some technological and market trends; promotional texts to push upcoming activities. However, Digital360 can also commission the B2B tech journalist to produce video interviews and moderate events such as round tables, webinars and so on.
The figure sought by Digital360 for the production of content can Germany Phone Number be traced back to the brand journalist , who tells the story of a brand through the use of journalistic techniques, providing relevant news about the company to a specific audience. The tasks of the B2B tech journalist in Digital360 The B2B tech journalist has the task of intercepting events concerning the client IT company and transferring the information useful for continuing the innovation process to the target companies (be they active or potential customers) . Among the topics and events of interest, we can mention for example: the launch of new products or services; changes in strategic direction and go-to-market policies; the definition of methodological frameworks; success stories; emerging technological trends.
The formats used to draft the texts may vary in length, type and objectives. The brand journalist will therefore be asked to write: reportage covering conferences, conventions, seminars, etc.; interviews with the company's leading managers on products, strategies and visions; case study with the direct voice of the user company that allows the value of the solution adopted to emerge; white papers starting from online literature, personal knowledge and materials provided by the client; SEO blog posts intended for the brand's corporate website to improve positioning on search engines; infographics to highlight some technological and market trends; promotional texts to push upcoming activities. However, Digital360 can also commission the B2B tech journalist to produce video interviews and moderate events such as round tables, webinars and so on.